China Africa Meaningful Tourism Partnership NPC (CAMTP) is a neutral, non-profit alliance platform created to strengthen tourism cooperation between China, Africa, and the wider world.
We exist to ensure that tourism growth creates lasting value — for travellers, host communities, workers, enterprises, public authorities, and the environment.
Our Vision
A future where tourism between China, Africa and the World is a force for shared prosperity, cultural understanding and environmental stewardship.
Our Mission
To advance Meaningful Tourism partnerships through trusted cooperation, capacity building, measurable impact, and ecosystem coordination.
Our Role
CAMTP acts as:
- a convener of partnerships
- a neutral platform for dialogue and cooperation
- a promoter of Meaningful Tourism standards and KPIs
- an enabler of practical ecosystem development
CAMTP does not compete with members. It helps create the structure, trust, and alignment needed for meaningful tourism partnerships to grow.
MEANINGFUL TOURISM
Meaningful Tourism is a practical framework that evaluates success across six stakeholder groups:
- The environment
- Visitors and guests
- Host communities
- Employees
- Tourism and hospitality enterprises
- Governments and public authorities
How CAMTP Enable Action
Alongside its alliance and coordination role, CAMTP supports ecosystem development through MTP Exchange, a connected tourism ecosystem designed to help tourism stakeholders collaborate, participate, transact, and grow.