Building Trusted, Meaningful Tourism Partnerships Between China, Africa and the World.

China Africa Meaningful Tourism Partnership (CAMTP) is a neutral, independent, non-profit alliance dedicated to advancing Meaningful Tourism cooperation between China, Africa and the wider world.

We enable partnerships between governments, destinations, businesses, communities and academic institutions rooted in trust, responsibility and shared value,  that create measurable benefits for people, communities, economies and the environment,  today and for the future.

We do not act as an intermediary. We create the conditions for Meaningful Tourism to thrive.

CAMTP embeds this approach into every partnership we facilitate.

Why Meaningful Tourism?

Tourism can only succeed in the long term if it delivers benefits and satisfaction to all stakeholders. Meaningful Tourism ensures that tourism:

Enriches visitors
Benefits host communities
Provides fair and meaningful work
Supports public policy goals
Strengthens enterprises
Protects the environment

What We Do?

Partnership Facilitation

Connecting Chinese and African partners through trusted, structured cooperation frameworks.

Dialogue & Knowledge Exchange

Creating spaces for policy dialogue, research and shared learning.

Capacity Building & Training

Supporting China-readiness and Africa-readiness through Meaningful Tourism education.

Standards, KPIs & Impact

Promoting measurable outcomes using the Meaningful Tourism six-stakeholder framework.