About Us
Who We Are
China Africa Meaningful Tourism Partnership (CAMTP) was established to respond to a clear need: the absence of a trusted, neutral platform dedicated to responsible tourism cooperation between China and Africa.
As tourism between the two regions grows, so do the responsibilities. CAMTP exists to ensure that growth translates into long-term value rather than short-term gain.
Our Vision
A future where tourism between China, Africa and the World is a force for shared prosperity, cultural understanding and environmental stewardship.
Our Mission
To advance Meaningful Tourism partnerships between China, Africa and the World by enabling cooperation, building capacity, and promoting measurable impact across all tourism stakeholders.
Our Values
- Responsibility and integrity
- Partnership and mutual respect
- Inclusion and fairness
- Transparency and accountability
- Long-term thinking
What Is Meaningful Tourism?
Meaningful Tourism is a holistic approach to tourism development that focuses on both objective benefits and subjective satisfaction for all stakeholders involved.
Rather than prioritising growth alone, Meaningful Tourism prioritises alignment.
The Six Stakeholders
Meaningful Tourism evaluates success through six stakeholder groups:
- Visitors and guests
- Host communities
- Employees
- Tourism and hospitality enterprises
- Governments and public authorities
- The environment
Tourism is only truly successful when all six benefit.
Why It Matters Now
Global tourism faces challenges from climate change, workforce shortages, reputational risks and changing traveller expectations.
Meaningful Tourism provides a practical framework to navigate these challenges responsibly.