Market Access
(China ⇄ Africa ⇄ World)
B2B matchmaking, trade fair missions, co‑marketing, and cross‑border distribution on WeChat, Trip.com, Alipay, Xiaohongshu and global platforms.
Capability Building, Policy & Facilitation
China‑readiness & Africa‑readiness training, Train‑the‑Trainer, certifications, and on‑site implementation support.
Support on visa/ADS compliance, consumer protection, service standards, and community benefit frameworks.
Data & Insight / Impact & Credibility
MTI‑aligned dashboards, demand/lift indicators, and benchmarking for product and policy decisions.
Meaningful Tourism KPIs, independent audit pathways, and storytelling that proves benefits to people and planet
Connectivity & Route Development
·Convening airlines, airports and tourism authorities to unlock two‑way air service.
About us
CAMTP is the global platform advancing Meaningful Tourism between China and Africa—and with the wider world—treating both regions as source and destination markets for each other.
We align policy, build capacity, co‑create market‑ready products, and measure real value for six stakeholders: tourists, host communities, employees, companies, governments, and the environment.
A few things we’re great at
Dual Source & Destination Markets • Two‑Way & Triangular Flows
Destination Readiness Audits
China‑readiness/Africa‑readiness gap analysis with action plans and KPI baselines.
Co‑Marketing & PR
Joint destination campaigns and press/fam trips targeting two‑way and triangular flows.
Community & MSME Inclusion
Toolkits for community‑owned enterprises, procurement programs, and benefit‑sharing models
Go‑to‑Market Support
Listing in CAMTP supplier directory; translation / localisation for Chinese digital touchpoints.
Join us! It will only take a minute
FOUNDING MEMBERS
